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Brave robot milk6/11/2023 ![]() ![]() I’d love to be penetrating all of those,” he explained. “Dairy speaks for itself in the traditional dairy case, so go in a store and look at all the dairy products. Kollesoff is also keen to expand into other dairy segments. According to research firm GlobalData, the US ice-cream category was valued at US$12.8bn in 2020 and is expected to increase at a compound annual growth rate of 3.1% to reach $15bn by 2025. The first collaboration between Coolhaus and Brave Robot – another animal-free ice cream – is due to launch with a “major” US retailer in May, he said.ĭairy alternatives account for 3% of the US ice-cream category, Kollesoff noted. And that’s the objective with Coolhaus – converting their traditional dairy products and consumer through to an animal-free dairy proposition.”Īccording to the Brave Robot website, current stockists include Harris Teeter, Safeway and Sprouts Farmers Market. You can go and create new products and then go and compete and take market share, or you can acquire and convert. “What we’re trying to do is to have a sustainability impact on the food system,” Kollesoff said.
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